In keeping with the University of Delaware's commitment to interdisciplinary teaching, research and learning, the Department of Communication works in collaboration with other academic departments on campus to provide students with diverse and highly usable skills that are valuable in the workplace. Depending on their career goals, students can complete a minor in Advertising, Interactive Media, Journalism or Political Communication.
The Advertising minor is designed to give students from any major an increased understanding of the concepts of marketing, economics, mass communication and public relations, as well as strategies and tactics of advertising management. Students will gain familiarity with the rapidly changing digital media landscape and examine some of the social and cultural issues inherent in the new media and technologies. To complete a minor in Advertising, students need 18 credits in Economics, Marketing and Communication courses. Learn more about the Advertising minor.