Elizabeth “Beth” Shaheen-Dumke graduated cum laude from the University of Delaware in 2005 and as salutatorian of her East Asian Studies major. Beth double majored in Communication and Japanese, is conversant in the Japanese language, and in Mandarin Chinese. While at UD, Beth was president of the University of Delaware’s Public Relations Student Society of America (PRSSA), and vice president of Lambda Pi Eta Honors Society, Delaware chapter. She was the recipient of the Hal Kierce award at the Department of Communication's 2005 graduation ceremony, an award given to an outstanding senior communication major who has exhibited a commitment to professional excellence in public relations.
Beth is currently Director of International Communication for one of the world’s largest pharmaceutical companies, AstraZeneca, based in the company’s international headquarters in London. She oversees AstraZeneca’s business messaging and positioning from London and from Shanghai, China, working closely with the US-based executive leadership team. Her responsibilities include preparation for quarterly earnings announcements, managing financial media inquiries, the creation of corporate collateral materials, and executive speechwriting for AZ’s executives.
Previously, Beth was based in Hong Kong, China, and in Osaka, Japan, using her UD communication and language skills, as well as her knowledge of East Asian culture and politics. Prior to her role in corporate communications, she supported product public relations for a number of therapeutic areas including cardiovascular, hospital, pain, neuroscience and respiratory for AstraZeneca. Her projects included regional and national media outreach for a traveling heart failure simulator to over 50 US cities, the development of crisis communications strategies, nationwide event planning, and media relations for peer-reviewed clinical data.
Before joining AstraZeneca, Beth worked in public relations for the Japanese Prefecture (government) of Miyagi in Sendai, in its International Affairs Division, where she supported the government’s domestic and international PR initiatives through web-based and broadcast mediums. In that role, she created the first web page about the Miyagi government for international students.
Beth has been recognized with major awards from PRWeek Magazine, and from Yahoo! for her public relations marketing and employee communication programs. She is a member of several service and professional organizations including the globally respected Asia Society, the regionally important American Chamber of Commerce in Shanghai, the American Chamber of Commerce in Osaka, and the China British Business Council.
Beth remains warmly connected to UD. She graciously returned to speak in a communication class in 2008 to inspire students interested in the relationship of journalism to public relations. Recently, she responded immediately and favorably to an invitation from current UD students to return to campus to speak.