For Prospective MA Online Students

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​​​​​​

​The mission of the University of Delaware's M.A. in Strategic Communication program is to provide training to practitioners and students in the fields of strategic communication, public relations, digital media, and social media. Offered completely on​line, students will learn to drive tactical communication initiatives to help shape their organization's relationship with all audiences and stakeholders. Specializations include Public Relations or Digital and Social Media, or students can customize their own program of study.​

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I. Program Goals

After completing the program, learners will be able to:

  • Develop a deeper understanding of strategic communication and acquire the skill set necessary to apply what they learn in the professional world.
  • Design and implement research for their organizations.
  • Design, implement, and evaluate communication campaigns.
  • Deliver recommendations for the future of projects and issues they may face in their careers.
  • Write for multimedia with a professional audience (strategic communication/public relations) in mind.
  • Analyze and evaluate competitors' strategic communication efforts.​
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II. Academic Areas of Study

The M.A. in Strategic Communication degree offers two core specializations:

  • Public Relations
  • Digital and Social Media

Students can also build an individualized program of study that best meets their professional development needs and career goals. 

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III. Program Schedule and Structure

​​​In as few as 24 months, students will take 30 credit hours of strategic communication courses, covering topics such as social media management, public relations campaign planning, digital media strategy, and strategic communication theory and research.​

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