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The mission of the University of Delaware's M.A. in Strategic Communication program is to provide training to practitioners and students in the fields of strategic communication, public relations, digital media, and social media. Offered completely online, students will learn to drive tactical communication initiatives to help shape their organization's relationship with all audiences and stakeholders. Specializations include Public Relations or Digital and Social Media, or students can customize their own program of study. For more information, contact Tara Lynn Smith, program director, at email@example.com.
PRNews has named UD's Department of Communication to its annual Education A List, recognizing the department's robust undergraduate and graduate programs as among the best in training future public relations, communications, and marketing professionals. UD communication courses specialize in media communication, mass media, public relations, and marketing communications.
The M.A. in Strategic Communication program began in 2019 and now offers dozens of courses, developed by full-time faculty and adjunct instructors who are also PR practitioners. Recruited from across the country, the adjuncts not only teach but develop the courses they helm.
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After completing the program, learners will be able to:
The M.A. in Strategic Communication degree offers two core specializations:
Students can also build an individualized program of study that best meets their professional development needs and career goals.
In as few as 24 months, students will take 30 credit hours of strategic communication courses, covering topics such as social media management, public relations campaign planning, digital media strategy, and strategic communication theory and research.
To meet the increasing demand of employers for professionals with advanced degrees, the University of Delaware offers current communication students the opportunity to apply to the 4+1 accelerated degree program. Students in the program can complete a B.A. degree in Communication and an M.A. degree in Strategic Communication within five years. Students build on the strong foundation of their undergraduate education, then use their graduate degree to specialize in the fields of strategic communication, public relations, digital media and social media. Coursework includes a capstone course, which requires students to identify a research-based or applied strategic communication project. For more information, contact Professor James Angelini at firstname.lastname@example.org.
Students in the accelerated 4-1 degree program can: