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NEWARK, Del. — The University of Delaware has recruited educators from across the country to teach courses for its popular online M.A. in Strategic Communication program. Among those instructors is noted author and scholar Brian Southwell, Ph.D. On March 8, he visits UD to present a keynote address for the College of Health Sciences Research Day 2023 on “Medical Misinformation as a Barrier to Optimal Health in Older Populations." To learn more, visit UD's CHS Research Day 2023 page​.
Southwell has published widely about the public understanding of science, human memory, the social diffusion of information, and misinformation as a threat to society. At UD, he teaches a theory-based strategic communication course on persuasion, examining the effect of influence on public relations, advertising, and political campaigns.
Southwell also leads the Science in the Public Sphere Program at RTI International, a research institute in North Carolina. He is an adjunct professor of Internal Medicine with Duke University and a graduate faculty member and adjunct associate professor in Health Behavior at the University of North Carolina at Chapel Hill. Southwell co-founded the Duke Program on Medical Misinformation, a clinician training initiative to improve patient-provider conversations. He hosts The Measure of Everyday Life, a public radio show in North Carolina.
UD's M.A. in Strategic Communication program launched in 2019, with 17 students and a blank slate to develop a curriculum. Just three years later, more than 100 students have enrolled, and the program offers 27 courses, developed and taught by four full-time faculty and 17 adjunct instructors. To learn more, visit UD's Strategic Communication page​.
Article by Stephanie Doroba. Image courtesy of Brian Southwell.​
