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Students in class at the University of Delaware

COMM245, Mass COMM and Culture, class meeting. 

​The Advertising minor is designed to give students from any major an increased understanding of the concepts of marketing, economics, mass communication, and public relations, as well as strategies and tactics of advertising management.  In addition, students will gain familiarity with the rapidly changing digital media landscape and examine some of the social and cultural issues inherent in the new media and technologies.  To complete a minor in Advertising, students need 18 credits in Economics, Marketing, and Communication courses.​ Learn more about the Advertising minor.

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