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University of Delaware

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Shirley Johnson

Instructor, M.A. in Strategic Communication
University of Delaware
Newark, DE 19716
 

Biography

Teaches COMM 723: Strategic Communication Campaigns

  • ​Award-winning communications professional who has worked in the healthcare industry including large and small pharmaceutical companies, entertainment, consumer and nonprofit with agency and inhouse experience.
  • Received numerous industry awards including PRSA 2016 Florida Radiance Award for Crisis Communications, 2014 Medical, Marketing & Media Award for Cuida tu Don, 2016 Big Apple Award and 2011-12 Mercury Excellence Award for Partners Against Pain.
  • Managed FDA product launches, multicultural programs, celebrity campaigns, crisis communications, and advocacy programs.  Clients included Arbor Pharmaceuticals, Laser Spine Institute, March of Dimes, United Way, New York Academy of Sciences, Eli Lilly, Proctor & Gamble, Bayer Consumer Care, Best Buy, Cancer Treatment Centers of America and Philips Medical Systems.
  • Entertainment production experience working for The Oprah Winfrey Show and supervised celebrities awareness campaigns.
  • Garnered national broadcast and print placements including Today Show, the View, Wendy Williams, Time, NY Times, Newsweek, USA Today, CNN, Atlanta Journal Constitution and other leading dailies, weeklies and national media outlets and blogs.
  • Graduate of University of Georgia school of journalism (BA degree) and Seton Hall University in Public and Corporate communications (MA degree).
  • ​​Board president of Women Mentoring Network, board member of Volunteer Center of Stamford, CT and past treasurer of Public Relations Society of America.


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