Litty Samuel
Ph.D. Student
Department of Communication
University of Delaware
Newark, DE 19716
Biography
Litty is a doctoral student in the Department of Communication. She completed her MBA in International Business in the U.S., and thereafter worked in marketing and digital communication, helping leading Indian brands shape their communication strategy and establish an effective digita​​​l presence.
Her research focus lies at the intersection of health communication and the role of persuasion in promoting healthy behaviors and positive health outcomes. Her primary research interest involves ​examining issues related to healthy aging and older adults, as well as identifying and developing evidence-based messages relevant to the target audience informed by health behavior and communication theories. She is also interested in examining the use of social media platforms for disseminating and consuming health information and its effect on various health behaviors among adolescents, young adults, and older adults.​
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