Greg Rossi, a 1994 University of Delaware graduate, is perpetually in
motion. For the past three years he has served as vice president of
advertising sales for the Walt Disney Company, with a team of 30 that
expands to approximately 200 collaborators overall. His team drives
advertising and sponsorship revenue for a portfolio of brands that
includes ABC, Disney Channels Worldwide, Disney Digital Network, ESPN
Networks, Freeform, FX Networks, National Geographic Networks and Hulu.
The New York-based communications professional also is busy raising two
sons with his wife, Janine, and volunteers as a head coach for his sons’
soccer club.
The last thing Rossi needed was one more commitment. But when he
spoke to a UD class in 2019, he was gratified to see how much the
students appreciated his guidance and his insider info. So, when Tara
Smith, an instructor in the Department of Communication, reached out to
him about a program for a master’s degree in strategic communication
that she and others were working to establish, Rossi agreed to be an
adjunct instructor. He taught a course called Media Analytics (COMM 753)
in the fall of 2021 and plans to teach it again in the fall of 2022.
During a Zoom meeting from his home office on Long Island one recent
afternoon, Rossi said he felt positive about his first semester teaching
in the (virtual) classroom. The master’s degree is offered 100% online.
“It is rewarding to be able to teach and give back to the University
that gave me so much,” said Rossi, who was a communication major. “It
took a lot of time working with an instructional designer to develop the
course and even more time to teach it, but it’s been rewarding.”
Smith is director of the program, which launched in September 2019.
“We believe the MA in strategic communication program is the perfect
union of a theoretical framework in the foundations of communication,
public relations, social media, combined with ‘on the ground’ knowledge
from industry insiders like Greg,” Smith said.